This specialized MBA from a distance learning program provides working professionals with upgraded skills in marketing techniques and HR abilities. The program comprises brand management core concepts alongside digital marketing and human resource management, workforce planning, and performance evaluation lessons for students. The graduated students gain strategic analysis skills across these two subjects, establishing their respective professional status in banking and consulting and e-commerce and FMCG domains.
The acquisition of human resource planning skills, along with risk assessment market analytics and consumer insight capabilities, ensures career growth in various organizational sectors.
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An online distance MBA in Marketing and HR is a dual specialisation program that covers topics in both areas including marketing analysis, business management and marketing strategy, employee relations, workforce management, and Strategic HR Management, focusing on providing skills and knowledge to pursue a career in both fields. The major highlights of an online distance MBA program specialising in Marketing and HR include-
| Detail | Information |
|---|---|
| Duration | 2 Years |
| Eligibility | Passed Graduation from a recognized University with 45-50% marks, 5% relaxation for Reserved Category |
| Admission Process | Merit Based or Some Universities may Conduct an Entrance Test |
| Course Fee | INR 1,10,000 - 3,00,000 |
| Average Salary | INR 3.0 - 8.5 LPA |
| Top Recruiting Companies | Allegis Group India, ManpowerGroup India, Amazon, TCS, Infosys, Wipro, Accenture etc. |
| Job Positions | Sales Manager, Market Research Analyst, Marketing Manager, Public Relations (PR) Manager, HR Generalist, Recruiter, Talent Acquisition Specialist etc. |
In India, several different entrance tests take place for those who wish to pursue an MBA program, each having some adoption for use by aspiring students. The IIMs, for example, hold the CAT, which stands for Common Admission Test, for admission into MBA programs, while there is the XAT, actually developed by top management schools for their entrance. On another hand, the MAT, which is also known as Management Aptitude Test, is the national-level test for MBA aspirants, while the CMAT or Common Management Admission Test is an entrance test approved by the AICTE for MBA programs at various institutions.
To succeed in MBA entrance exams, students require a balanced approach that merges subject expertise with strategic preparation.
An MBA degree holder in Marketing and HR can diversify into various roles. Some of them include the Marketing Manager, in charge of the development and execution of brand strategy; the HR Manager the study of scope concerning talent acquisition and employee engagement; the Business Consultant applying both fields for giving strategic growth solutions; and the Digital Marketing Specialist concentrating on online campaigns as well as employer branding.
The rising trend of digital business and financial growth creates a strong market demand for professionals who unite marketing expertise with HR capabilities. This program ensures employment security for professionals working in consultancies, marketing firms, digital marketing organizations, and multinational businesses. Graduates specializing in emerging domains like MarTech, data-driven marketing, and HR consulting significantly enhance their career opportunities. The ability to analyze marketing trends, optimize marketing strategies, and make data-driven decisions makes them highly valuable. This MBA program prepares candidates for leadership roles in competitive business environments.
| Job Profile | Description | Average Salary (INR) |
|---|---|---|
| Market Research Analyst | Analyzes market trends to help businesses make informed decisions. | ₹5 - ₹12 LPA |
| Advertising Manager | Oversees advertising campaigns and creative strategies. | ₹6 - ₹14 LPA |
| Sales & Marketing Executive | Manages sales strategies and client acquisition. | ₹4 - ₹10 LPA |
| Talent Acquisition Manager | Manages hiring strategies and recruitment processes. | ₹5 - ₹12 LPA |
| Training & Development Manager | Develops employee training programs. | ₹6 - ₹14 LPA |
| HR Analyst | Uses data analytics for HR decision-making. | ₹5 - ₹12 LPA |
The Online Distance MBA program has a formal admission process based on a test-based assessment or merit-based assessment.
Login to the admission portal by using your credentials shared on registered email id or you can directly login by entering an OTP received on the registered mobile number.
The next step is filling out all the details in the application form such as personal details, educational qualification and other details as required by the University.
Upload all the scanned documents, including high school, intermediate, and Graduation Mark sheets along with the Aadhar card and ABC (Academic Bank Credits) ID.
To finish the application, submit the academic fees online through debit, credit card, Net banking, UPI or you may also opt for a finance option. Interest-free Loan options are also available in which you can pay your fees in easy EMIs.
The University will then verify your documents and send you a confirmation mail regarding your admission, along with the login credentials to access your learning management system (LMS).
The MBA programs from private universities are offered at a fee of anywhere almost around INR 2,00,000 to INR 4,00,000 in all. In comparison, public universities are comparatively cheap, charging anywhere around INR 1,50,000 to INR 3,00,000 for their programs. Online programs, being a cheaper alternative, offer ample opportunities for students at a fee that ranges almost around INR 1,00,000 to INR 2,50,000.
I am pursuing my online MBA in Marketing and HR from sikkim manipal university. Sikkim Manipal University offers an online dual-specialization MBA in Marketing and HR in a very affordable fee. The program is designed to equip students with relevant skills in both corporate and employer branding, providing flexible career options and potentially higher earning potential.
Pursuing an online MBA with dual specialization in Marketing and Human Resources (HR) offers a comprehensive skill set, preparing graduates for diverse roles in both fields. The combination of HR and Marketing helps me understand both people management and branding, which is useful in corporate roles."
Yes, an integrated MBA offers marketing and HR courses that produce graduates who can succeed in marketing sector work alongside consulting roles and corporate positions.
Many universities & colleges offering higher education enable distance learning and online formats that enable working professionals to advance their marketing expertise and HR management and corporate decision-making abilities.
Students pursuing an integrated MBA in Marketing & HR learn about financial risk management through modules that teach them risk evaluation methods alongside protection approaches while studying market change behaviour and leadership principles to handle possible financial issues.
Yes, this integrated MBA has courses in corporate taxation and accounting which features compliance regulations in addition to reporting.
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