Online Distance MBA with a specialization in Digital Marketing and Data Science is meant for professionals who want to blend technology and data-driven marketing strategies. The curriculum comprises precision training for analyzing trends in the market, optimization of digital campaigns, and effectively applying data science for actionable insights. The major topics include some aspects of digital marketing techniques, with an emphasis on data analytics, social media strategies, and search engine optimization (SEO), while also covering very advanced topics, such as machine learning and predictive analytics.
Students will thus acquire all the skills of leadership that are important for managing digital marketing teams and driving business growth in increasingly data-centric environments. The course is particularly recommended for marketing professionals and business leaders who want the ability to leverage data science in their digital marketing efforts and increase measurable success through it.
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This course also integrates the concepts of digital marketing techniques with data analysis competencies, allowing students to gain a blend of both. The structure of the course prepares students to understand market trends, customer behaviour, and strategic decisions that are made from data-driven insights.
| Duration | 2 Years |
|---|---|
| Eligibility | Passed Graduation from a recognized University with 45-50% marks, 5% relaxation for Reserved Category |
| Admission Process | Merit Based or Some Universities may Conduct an Entrance Test |
| Course Fee | INR 1,10,000 - 3,00,000 |
| Average Salary | INR 3.6 - 10 LPA |
| Top Recruiting Companies | Google, Amazon, Deloitte, Accenture, Flipkart, Facebook, Wipro, Cognizant |
| Job Positions | Data Scientist, Data Analyst, Business Intelligence Analyst, Social Media Manager, SEO Specialist, Web Analytics Manager |
In most cases, to get admitted to the course, the students have to take the entrance exam. Among the traditional exams are CAT, MAT, CMAT, GMAT, and XAT. Many universities conduct their entrance exams and they also admit students based on their experience and/or merit.
One should be methodical in preparing for MBA entrance exams. The students must concentrate on quantitative aptitude, logical reasoning, verbal ability, and data interpretation. Solving old-year papers, practising mock tests, and knowing the ongoing business trends can not miss getting a good score.
Following the completion of the course, graduates will have ample career options in digital marketing and data-oriented businesses, such as Digital Marketing Manager, Data Analyst, SEO Expert, Social Media Manager, E-commerce Strategist, and AI Marketing Consultant. This course also forms a base for those who want to start their entrepreneurship in digital businesses or marketing agencies.
An MBA helps professionals to acquire the skills necessary for marketing and business in the age of tomorrow, especially towards digital business. As artificial intelligence, big data, and digital transformation become mainstream in organizations, this MBA program will be worth it as a degree because it opens different courses of action for a graduate, such as entering a global corporation or working for tech companies or in digital marketing agencies after graduation. Graduates may also get additional certification in relevant areas or proceed to their advanced degree with a PhD in Data Science. Future leaders are thus produced and trained to be successful in a business environment where change takes place so suddenly, by coupling all of the latest marketing tactics with data-driven decision-making and innovativeness.
| Job Profile | Description | Average Salary |
|---|---|---|
| Data Scientist | Uses AI & ML to analyze and interpret complex data. | ₹7.2 - ₹15 LPA |
| Data Analyst | Processes and interprets data for business insights. | ₹6 - ₹15 LPA |
| Web Analytics Manager | Tracks and analyzes website traffic for optimization. | ₹5.5 - ₹12 LPA |
| SEO Specialist | Optimizes websites for better search engine rankings. | ₹4 - ₹12 LPA |
| Social Media Manager | Manages a brand’s social media presence and strategy. | ₹5 - ₹15 LPA |
Applicants of this program should ensure they fulfil all the requirements provided by the university.
Login to the admission portal by using your credentials shared on registered email id or you can directly login by entering an OTP received on the registered mobile number.
The next step is filling out all the details in the application form such as personal details, educational qualification and other details as required by the University.
Upload all the scanned documents, including high school, intermediate, and Graduation Mark sheets along with the Aadhar card and ABC (Academic Bank Credits) ID.
To finish the application, submit the academic fees online through debit, credit card, Net banking, UPI or you may also opt for a finance option. Interest-free Loan options are also available in which you can pay your fees in easy EMIs.
The University will then verify your documents and send you a confirmation mail regarding your admission, along with the login credentials to access your learning management system (LMS).
Fees vary from university to university but usually range between ₹1,00,000 – ₹3,00,000 for the program. Some other extra costs could be incurred for certification exams, project tools, or software licenses.
Chirag this side, i am pursuing online MBA with dual specialization in digital marketing and data science. Digital Marketing and Data Science through an online MBA program is an emerging trend that combines two highly sought-after skill sets. The curriculum encompasses courses such as Digital Customer Analytics and Marketing Analytics, offering insights into data-driven marketing strategies.
The combination of Digital Marketing and Data Science has given me an edge in my career. I now understand both creative marketing strategies and data-driven decision-making." Since it's an online program, I could manage my studies along with my job. The curriculum is well-structured and covers real-world applications in digital marketing analytics, SEO, AI in marketing, and business intelligence."
Yes, the course has a high demand in the industry, as businesses are increasingly adopting digital means and data analytics in business models.
Some of the jobs graduates can take up include Digital Marketing Manager, Data Analyst, SEO Expert, Social Media Manager, AI Marketing Consultant, etc.
Through this type of online MBA learning, recorded lectures and weekend live discussions make learning easy and flexible.
Yes, if the university is either recognized by UGC, AICTE, or NAAC, the degree is good for that job anywhere in the globe.
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
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