BACHELOR OF ARTS IN JOURNALISM AND MASS COMMUNICATION (BAJM)

The recent boom in Journalism and Broadcasting reflects the plethora of opportunities that you can explore within the industry. A BAJM degree from SMU-DE gives you valuable insights into the inner workings of the industry. Whether you choose to be a Print Journalist,a T.V Anchor, or a Copy Editor, or a P.R Specialist, there is plenty of scope in each discipline.

•	Eligibility: 10+2 or equivalent / 3 year Diploma from a State Board of Technical Education.
•	Semester Fee: Rs10,600/- (inclusive of Exam Fee Rs.950/- & Alumni Fee Rs.100/-) or as revised from time to time.
•	Minimum duration: 3 years (6 semesters).
•	Maximum duration: 6 years.
•	Minimum counseling and hands-on experience at Learning Centres: 160 hrs. /semester.

Program Structure

First Semester

Sub Code	Title	Credits
BJ0028	Fundamentals of Communication Skills	2
BJ0029	Fundamentals of Computers	2
BJ0030	English Literature I	4
BJ0031	Reporting – Theory	2
BJ0032	Reporting – Practical	2
BJ0033	Fundamentals of Journalism	4
	Total Cumulative Credits	16

Second Semester

Sub Code	Title	Credits
BJ0034	Writing for Media – Theory	2
BJ0035	Writing for Media – Practical	2
BJ0036	Editing – Theory	2
BJ0037	Editing – Practical	2
BJ0038	English Literature II	4
BJ0039	Introduction to Indian Constitution	2
BJ0040	History of Media	2
	Total Cumulative Credits	32

Third Semester

Sub Code	Title	Credits
BJ0041	Radio Broadcasting – Theory	2
BJ0042	Radio Broadcasting – Practical	2
BJ0043	TV Broadcasting – Theory	2
BJ0044	TV Broadcasting – Practical	2
BJ0045	Photojournalism – Theory	2
BJ0046	Photojournalism – Practical	2
BJ0047	Introduction to Cinema	4
	Total Cumulative Credits	48

Fourth Semester

Sub Code	Title	Credits
BJ0048	Advertising – Theory	2
BJ0049	Advertising – Practical	2
BJ0050	Public Relations - Theory	2
BJ0051	Public Relations – Practical	2
BJ0052	Magazine Journalism – Theory	2
BJ0053	Magazine Journalism – Practical	2
BJ0054	Internet & New Media – Theory	2
BJ0055	Internet & New Media – Practical	2
	Total Cumulative Credits	64

Fifth Semester

Sub Code	Title	Credits
BJ0056	Advertising – Theory	4
BJ0057	Advertising – Practical	4
BJ0058	Public Relations - Theory	4
BJ0059	Public Relations – Practical	4
	Total Cumulative Credits	80

Sixth Semester

Sub Code	Title	Credits
BJ0048	Advertising – Theory	4
BJ0049	Advertising – Practical	4
BJ0050	Public Relations - Theory	2
BJ0051	Public Relations – Practical	2
BJ0052	Magazine Journalism – Theory	4
	Total Cumulative Credits	96

Courses

	Bachelor of Business Administration(BBA)
	Bachelor of Business Administration – Retail Operations(BBA-RO)
	Bachelor of Science in Information Technology (B.Sc. IT)
	Bachelor of Computer Application(BCA)
	Master of Business Administration(MBA)
	Master of Computer Application(MCA)
	Master of Science in Information Technology(MSC IT )
	Post Graduate Diploma in Business Administration(PGDBA)
	BCom Prodegree
	Bachelor of Science in Network Technology (BScNT Prodegree)
	Bachelor of Arts in Journalism and Mass Communication(BAJM)
	Master of Arts in Journalism and Mass Communication(MAJM)
	Bechelor of Arts(BA)
	Master of Arts(MA)
	Bachelor of Commerce(B.COM)
	Master of Commerce (M.COM)