|
Bachelor in Business Administration Retail Operations(BBA-RO) |
|
|
|
|
India's retail sector is valued at US$ 300 billion with a consumer base of 1.2 billion people. Major global retailers are also looking at setting up operations in India to capitalize on this large consumer base. Retail as a sector for employment has gained attention not only from the Government but also from the general public. According to a survey conducted by India Retailing Forum, the retail industry will require a total 900,000 people, skilled and unskilled. With this demand, the retail industry, today, is facing a huge shortage of employable skills. It is therefore imperative to provide learning opportunities to develop knowledge and skills which will immediately help in bridging the skill gap and also cater to the growing demand from this industry. SMU offers a Bachelors program in Retail Operations which encompasses an appropriate mix of academic and professional skills development, required by the retail industry.
|
| The program aims at realizing the following objectives - |
|
•
|
To develop the essential management skills required to meet and participate in an increasingly competitive business environment and with special focus on the Retail sector.
|
|
•
|
To provide theoretical and practical knowledge of Retail operations.
|
|
•
|
To provide an integrated perspective of management functioning along with a fair amount of exposure to real life cases/technical know how in the Retail sector.
|
|
•
|
To hone the student's analytical abilities.
|
|
•
|
To communicate effectively through writing and in interpersonal communication.
|
|
•
|
To use information and communication technology effectively.
|
|
•
|
To make informed decisions in selection, utilization and evaluation of opportunities/choices available. |
|
•
|
To give the student a starting edge in the Retail Industry.
|
|
•
|
Eligibility : 10+2 or equivalent / 3 year Diploma from a State Board of Technical Education
|
|
•
|
Semester Fee: Rs.11,450/- per semester (inclusive of Exam Fee Rs.950/- & Alumni Fee Rs. 100/-) or as revised from time to time.
|
|
•
|
Minimum duration: 3 years (6 semesters).
|
|
•
|
Maximum duration: 6 years.
|
|
•
|
Minimum counseling and hands-on experience at Learning Centres: 160 hrs/semester.
|
|
|
|
Program Structure
First Semester
|
Sub Code
|
Title
|
Credits
|
|
CA0001
|
Marketing
|
4
|
|
CA0002
|
Organization Behavior
|
2
|
|
CA0003
|
Supply Chain Management
|
2
|
|
CA0004
|
Merchandising - I
|
2
|
|
CA0005
|
Store Operations
|
2
|
|
CA0006
|
Retail Cashiering |
2
|
|
CA0007
|
Retail Job Knowledge
|
2
|
| |
Total Cumulative Credits
|
16
|
Second Semester
|
Sub Code
|
Title
|
Credits
|
|
CA0008
|
Management Information System |
2
|
|
CA0009
|
Human Resource Management |
2
|
|
CA0010
|
Quantitative Techniques in Business |
4
|
|
CA0011
|
Warehouse Management |
4
|
|
CA0012
|
Project |
4
|
| |
Total Cumulative Credits |
32
|
Third Semester
|
Sub Code
|
Title
|
Credits
|
|
CA0013
|
Retail Management
|
2
|
|
CA0014
|
Communication Skills in English
|
2
|
|
CA0015
|
Financial Accounting
|
4
|
|
CA0016
|
Quality Management
|
2
|
|
CA0017
|
Small Business Management
|
2
|
|
CA0018
|
Logistics Management
|
4
|
| |
Total Cumulative Credits |
48
|
Fourth Semester
|
Sub Code
|
Title
|
Credits
|
|
CA0019
|
Business Strategy
|
4
|
|
CA0020
|
Advertising & Sales Management
|
4
|
|
CA0021
|
Buying
|
4
|
|
CA0022
|
Merchandising - II
|
4
|
| |
Total Cumulative Credits
|
64
|
Fifth Semester
|
Sub Code
|
Title
|
Credits
|
|
CA0023
|
Research Methodology
|
2
|
|
CA0024
|
Management Accounting |
4
|
|
CA0025
|
Introduction to International Marketing
|
4
|
|
CA0026
|
E-Commerce
|
2
|
|
CA0027
|
Introduction to Technology Management
|
2
|
|
CA0028
|
Case Studies in Retail
|
2
|
| |
Total Cumulative Credits
|
80
|
Sixth Semester
|
Sub Code
|
Title
|
Credits
|
|
CA0029
|
Legal Regulatory Framework
|
2
|
|
CA0030
|
Retail Project / Property Management
|
4
|
|
CA0031
|
Modern Retail Management Processes
|
4
|
|
CA0032
|
Retail Service Management
|
4
|
|
CA0033
|
Management Development
|
2
|
| |
Total Cumulative Credits
|
96
|
|