Bachelor in Business Administration Retail Operations(BBA-RO) PDF Print E-mail


India's retail sector is valued at US$ 300 billion with a consumer base of 1.2 billion people. Major global retailers are also looking at setting up operations in India to capitalize on this large consumer base. Retail as a sector for employment has gained attention not only from the Government but also from the general public. According to a survey conducted by India Retailing Forum, the retail industry will require a total 900,000 people, skilled and unskilled. With this demand, the retail industry, today, is facing a huge shortage of employable skills. It is therefore imperative to provide learning opportunities to develop knowledge and skills which will immediately help in bridging the skill gap and also cater to the growing demand from this industry. SMU offers a Bachelors program in Retail Operations which encompasses an appropriate mix of academic and professional skills development, required by the retail industry.

Objectives
The program aims at realizing the following objectives -

To  develop  the  essential  management  skills  required to meet and participate in an increasingly  competitive business  environment and with special focus on the Retail sector.

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To provide theoretical and practical knowledge of Retail operations.

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To provide an integrated perspective of management functioning along with a fair amount of exposure to real life cases/technical know how in the Retail sector.

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To hone the student's analytical abilities.

To communicate effectively through writing and in interpersonal communication.

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To use information and communication technology effectively.

To  make  informed  decisions  in  selection, utilization  and  evaluation  of opportunities/choices available.

To give the student a starting edge in the Retail Industry.

 

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Eligibility : 10+2  or  equivalent / 3 year  Diploma  from a  State Board of Technical Education

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Semester Fee: Rs.11,450/- per semester (inclusive of Exam Fee Rs.950/- & Alumni Fee Rs. 100/-) or as revised from time to time.

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Minimum duration: 3 years (6 semesters).

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Maximum duration: 6 years.

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Minimum counseling and hands-on experience at Learning Centres: 160 hrs/semester.

 

 

 

Program Structure

First Semester

Sub Code

Title

Credits

CA0001

  Marketing

4

CA0002

  Organization Behavior

2

CA0003

 Supply Chain Management

2

CA0004

 Merchandising - I

2

 CA0005

 Store Operations

2

CA0006

  Retail Cashiering

2

CA0007

  Retail Job Knowledge

2

 

  Total Cumulative Credits

16

Second Semester

Sub Code

Title

Credits

CA0008

  Management Information System

2

CA0009

  Human Resource Management

2

CA0010

  Quantitative Techniques in Business

4

CA0011

  Warehouse Management

4

   CA0012

  Project

4

    Total Cumulative Credits

32

Third Semester

Sub Code

Title

Credits

 CA0013

  Retail Management

2

CA0014

 Communication Skills in English

2

CA0015

  Financial Accounting

4

CA0016

  Quality Management

2

CA0017

  Small Business Management

2

CA0018

  Logistics Management

4

    Total Cumulative Credits

48

Fourth Semester

Sub Code

Title

Credits

CA0019

 Business Strategy

4

CA0020

 Advertising & Sales Management

4

CA0021

 Buying

4

CA0022

 Merchandising - II

4

 

  Total Cumulative Credits

64

Fifth Semester

Sub Code

Title

Credits

CA0023

 Research Methodology

2

 CA0024

  Management Accounting

4

CA0025

 Introduction to International Marketing

4

CA0026

  E-Commerce

2

CA0027

Introduction to Technology Management

2

CA0028

  Case Studies in Retail

2

 

  Total Cumulative Credits

80

Sixth Semester

Sub Code

Title

Credits

CA0029

 Legal Regulatory Framework

2

CA0030

 Retail Project / Property Management

4

CA0031

Modern Retail Management Processes

4

CA0032

 Retail Service Management

4

CA0033

 Management Development

2

 

  Total Cumulative Credits

96